THE INSIGHT

This universal gesture of celebration lies at the heart of all communities.

THE IDEA

We say ‘Cheers’, ‘Mma manu’, ‘Yam sing’ to the parents who make sure there’s always a carton in the fridge, to the hard working dairy farmers, to the organisations who provide dairy supplements to help tackle famine and malnutrition, to the huge network of people who help us to enjoy milk.

As we Raise a Glass to milk, we connect with others and invite them to join the celebration that the goodness represents. It allows us to share the stories about all the goodness of milk and all the people who produce it. It offers a simple, natural way to recognize the people who matter most to us — in our communities, schools and homes.


LOGO

Download a full set of World Milk Day 2017 brand logos and the Logo Guidelines documentation on the Media page.

World Milk Day Logo

Additional Media Downloads

THUNDERCLAP

It's #WorldMilkDay!! Together we raise a glass to celebrate the benefits of milk for our lives https://www.thunderclap.it/projects/54719-world-milk-day

HASHTAG

#WorldMilkDay

EMOJI

Combination of 🌎 🥛 (world and glass of milk).

This is how they look on an iPhone/iPad/Mac: An image representation of the iOS and Mac emoji for a world and a glass of milk
And these are the same emojis on a Windows PC: An image representation of the Windows emoji for a world and a glass of milk

The globe emoji can be localized based on the geography of your market (out of three possible options) to best represent your local community to encourage people to Raise a Glass for milk, and invite them to share their perfect pairings.

You can copy and paste any of the below emojis to share:

World Showing Americas: 🌎
World Showing Europe-Africa: 🌍
World Showing Asia-Australia: 🌏
Glass of Milk: 🥛