World Milk Day 2017 is now over! Here are some of the events that took place in celebration of the day.

World Milk Day Events

  • Location Is Makati City, Metro Manila, Philippines
  • Date: June 01, 2017 00:00
    Location: Makati, Metro Manila, Philippines
    Themes: Nutrition

    As Arla celebrates the World Milk Day with other dairy brands across the globe, the brand will not only ask its Filipino friends to raise their Arla milk glasses to join the celebration of goodness. Right in time for a post-Mother’s Day and pre-Father’s Day celebration in the country, Arla Philippines will take this opportunity to show appreciation to all the providers in every Filipino household—as milk itself stands for abundance.1 On June 1, 2017, Arla’s very own milkman will be visiting select media outlets to let in the real goodness of chilled Arla Milk. The Arla Milkman will give away a dozen of Arla Milk glasses of their choice (Full Cream, Organic, Low Fat, Lacto-Free, or Skimmed) to each of the offices it will visit. Once served, an agency representative will briefly explain the intent of the effort (World Milk Day and the Arla Milkman as the “provider”) and will take a boomerang of Arla’s media friends raising their glasses to the goodness of Arla. The boomerang shots will be posted on Arla’s social media page while the Arla Milkman will also encourage them to post boomerangs on their own social media pages.

1 125 eventsee00101a6c3fe01d5a30aa8d36bf7c1e