World Milk Day 2017 is now over! Here are some of the events that took place in celebration of the day.

Influencer campaign

From May 31, 2017 07:15 until June 04, 2017 09:15
Posted by Stefanie Hyde
Louise Poulsen
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In Denmark, the position of milk is especially challenged amongst the younger target group - late teens and early tweenties. Therefore, this year’s activity on World Milk Day will focus on this target group. In order to reach this young group, we will activate online influencers (bloggers, youtubers etc), who have the possibility to speak directly to the group and spread the message in their own tone of voice. The creatives will involve a #MilkChallenge focusing on trending online topics like for instance bottle flip (Milk Flip), encouraging followers to post their own content. For each upload in the comments fields of the influencer, a contribution will be made to a charity organization by choice.